Thursday, February 09, 2006


Marketing is an interesting art. You have to target the particular demographic that you want, and position your message to appeal to them. There are many examples of cultural mistakes in marketing, with the most commonly known one being the Chevvy Nova car, which they attempted to sell in Mexico... not realising that in Spanish No va means No Go, sales were not so good. So today I was interested to read about the German police force and their planning for the world cup. They decided that they'd try to push a nicer image by coming up with a logo, to show their solidarity with the footballing world. They made a cultural mistake. Look at the logo, and see if you can see why...

(think German, think world domination)


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