If you have to ASK...

I've been reading about the new ASK.com commercials for about 4 days now. The wife and I were watching "Saturday Night Live" when the new ASK commercial came on. I've got to say that I didn't really get it. The commercial involved an ASK executive with a fairly strong Greek accent - Apostolos Gerasoulis - talking about how librarians love ASK, so if they like it everyone else should. As for my wife's thoughts about the commercial... she couldn't understand a word he said (yet she can understand me!)